“Every brand’s journey begins with love and support, and FANY is no exception. 💖” 

By Amy Xie

Every brand has a heartbeat—a core purpose that drives its every step. For FANY, that heartbeat is love, support, and the unwavering belief in women’s strength to shine. Our journey didn’t start with a product; it started with a simple truth: when women understand, love, and empower themselves, they light up the world around them. 💖

Created by women for women and supported by men who uplift. We’ve discovered that true happiness stems from understanding and loving ourselves, which allows us to empathize with and love others more.

We’ve clung to what matters most: health, happiness, love, and beauty. 

These aren’t just buzzwords for us; they’re the foundation of everything we create. We set out on this journey because we wanted to craft tools that don’t just fit into women’s lives—they enhance them. Tools that remind you to prioritize your well-being, celebrate your style, and stay connected to the things (and people) you love. And along the way, we were fortunate enough to meet you—the heart and soul of FANY. 👯👯

To Our First 100 Beta Testers: Thank You for Shaping FANY Luna

No great product is built in a vacuum, and our smartwatch for women, FANY Luna, is no exception. To our first 100 beta testers—you aren’t just early users; you’re co-creators. Your thoughtful, honest feedback has been the compass guiding every refinement of FANY Luna, from the intricate details of women-centric watch face designs to the practicality of all-day battery life, the intuitiveness of user-friendly smartwatch features, and the comfort of a band that feels like an extension of your style.

We remember the notes you sent: 
@kissthisstyles: "Perfect for ALL mamas with a busy schedule!!!! Loving how chic & classic!"

@zuzkayoga: "What i love about it? Sleek and feminine design. No more bulky men style watches. It's light weight and slim with a nice thin strap. The operation is easy. "

@yogathroughmenopause: "From tracking my exercise and sleep to keeping an eye on my mood, it helps me stay balanced and connected."

@busraalya: "Lightweight, elegant, and packed with features that keep up with every part of your day.Track your health, workouts, sleep, and even emotions — all from your wrist!"

@marglow2: "I like that I can see and manage my period and keep a record so I don’t get any surprises; it’s something I love!"

@ginnypaxkrosel: "I finally found a watch that does its smartwatch thing and is fashionable. My new FANY Luna smartwatch tracks my steps, monitors my sleep, keeps me connected to my phone and even checks my stress levels. The watch has an HD touch display that I just changed to be the cutest picture of my daughter.

Every comment, every suggestion, every vote of confidence—even when we were still learning, iterating, and growing—gave us the courage to keep pushing forward. Your trust didn’t just validate our vision; it fueled it. You showed us that there was a place for a smartwatch that doesn’t compromise on style for functionality, or on heart for technology.

Growing Together: Here’s to Healthier, More Confident Days

Your support is not just a milestone; it’s our daily inspiration. When we see you wearing FANY Luna—whether hitting workout goals, excelling in presentations, or spending time with loved ones—we're reminded of our purpose. FANY is about more than stylish smartwatches; it’s about building a community where women uplift each other and prioritize health and confidence.

This journey is just the beginning. We’re dedicated to growing with you—listening to your needs, refining our products, and empowering more women. Whether it’s adding new health tracking features, designing unique watch bands, or creating spaces for #FANYWomenShine to share their stories, we’re here for you. Grateful again for every step of this journey with you.

FANY, See the Vibe.

She is FANY’s Brand and Content Marketing Director, has 15 years of brand expertise. A lover of travel, reading, fashion and women’s self-awakening and care, she channels this passion into her career. As a career woman, she’s witnessed women’s struggles and strength firsthand—driving her to build a warm, inclusive brand and community centered on female solidarity.